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Revlon Unveils New Digital Platform

Expression Experiment backed by digital ads, social media.

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By: TOM BRANNA

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Rolling out today is the new Revlon Expression Experiment,billed by the beauty brand as digital engagement platform designed to spark a social movement of makeup experimentation. Housed on an interactive Facebook hub (accessible via www.facebook.com/revlon), the new platform will provide women with monthly challenges – beginning with a “Red Lipstick Challenge.” Each time a challenge is completed, participants will be able to share their experience on both the Revlon Expression Experiment ...

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